How to Estimate a Fence Job (Step-by-Step)
Accurate estimating is the difference between profitable fence jobs and ones that cost you money. Here's the complete process.
Step 1: Measure the Property
Walk the property line with a wheel measurer or use satellite imagery to calculate total linear feet. Note:
- Number of corners (each corner requires an extra post)
- Grade changes and slopes
- Obstacles (trees, rocks, existing structures)
- Gate locations and sizes
Pro tip: FenceCalc lets you trace fence lines on a satellite map for instant measurements without a site visit.
Step 2: Select Materials
Based on the customer's preferences and budget, determine:
- Fence type: Privacy (board-on-board, stockade), semi-privacy, picket, chain link, ornamental
- Material: Wood (cedar, pine, treated), vinyl, chain link, aluminum
- Height: Standard is 6ft for privacy, 4ft for decorative
- Post type: Wood 4x4, metal, or concrete-filled
Step 3: Calculate Material Quantities
For a standard 6ft wood privacy fence:
- Posts: 1 every 8 feet + 1 extra per corner + 1 extra per gate
- Rails: 2-3 per section (top, bottom, optional middle)
- Pickets: ~16 per 8ft section for board-on-board
- Concrete: 1-2 bags per post (depending on soil)
- Hardware: Screws, brackets, hinges for gates
- Gates: Materials + hardware + hinges + latch
Step 4: Price Materials
Contact your supplier for current pricing or use your price book. Material costs fluctuate — update prices monthly.
Average material costs (2026):
| Material | Cost per Linear Foot |
|---|---|
| Cedar privacy | $15-25 |
| Treated pine | $10-18 |
| Vinyl | $20-35 |
| Chain link | $8-15 |
| Aluminum | $25-40 |
Step 5: Calculate Labor
Most fence contractors charge $20-40 per linear foot for labor, depending on:
- Terrain difficulty
- Height of fence
- Post hole conditions (rocky soil costs more)
- Removal of existing fence
Step 6: Add Overhead and Profit
- Overhead: Truck, insurance, tools, office costs — typically 15-25% of job cost
- Profit margin: 20-40% on top of costs
- Formula: (Materials + Labor) × 1.15 (overhead) × 1.30 (margin) = Price
Step 7: Generate and Send the Proposal
The faster you get a professional-looking proposal in front of the customer, the more likely you are to win the job. Contractors who quote same-day close at significantly higher rates.
Your proposal should include:
- Company branding
- Scope of work
- Material specifications
- Price breakdown
- Timeline
- Terms and conditions
- Signature line
Generate professional fence proposals in seconds with FenceCalc →